So, last week I joined one of the sharpest fintech marketing agencies I’ve come across - Foco.
Our CEO Michael Taggart has crafted some pretty impressive content strategies and respectable national PR for clients, pulling out all the stops to deliver and exceed expectations. Now I’m part of the team, I’m even more inspired when I see the level of detail that goes into finding the right solution for brands - there’s never a ‘one size fits all’ approach.
Anyone considering their career options, looking for a job or scanning LinkedIn for their next contract will tell you, the process can be draining, boring and downright annoying (shout out to the application form crew)! When I applied for the role, my interest was piqued and the dreariness of the hunt felt less, well…oppressive. Michael wrote a job ad that read like a story, building my interest and making me laugh (in a good way). I knew he was a good ambassador for content creation, if nothing else at that point!
When we met for interview, it was clear that the tone and sincerity of the ad was real and not some fake corporate bumf designed to trick talent into joining somewhere that would have them crying in the toilet at every turn! That whole crying thing might sound like a Gen Y whine, but it really is a thing, for people at every level and in every sector. I’ve spoken to friends across different age groups who can attest to having their spirit crushed by office politics, micromanagement or the feeling of being had when the job description is miles away from what’s actually expected of you.
It’s early days, but I’ve already been given the trust and autonomy that was promised. I’m getting stuck in with some actual work early on, which makes me feel like I’m actually contributing instead of just reading-up on stuff. The research part is important too, don’t get me wrong. There are well-organised archives and systems that I need to get my head round rather than make mistakes and dive in too deep; but there are other things that I can do now, which is encouraging.
The only drawback I’ve discovered so far is spending too much money on lunch and in the local branch of Kikki.k - but I’m in Covent Garden for goodness sake - the temptation is all around!
I will be back to let you know how life at Foco progresses. Until then, keep-up with latest fintech and industry blogs from us here.